How did everything start?

The NFT boom was mainly ruled by the USA community and most of the local teams, communities or brands were late to join the trend before it’s over. The conservative communities such as the Middle East, Africa or even some of the Asian communities didn’t get the chance to unleash their full potential in the NFT space. Also the leading local brands of these regions were not able to establish their brand identities in web3. The Zawjas team has a strong digital marketing background, and we have worked with almost every brand and top-tier social media content creators in the MENA region, finalizing more than 50 successful projects . Also we are well connected with the celebrities and social media content creators from the same region.

As a team from the Middle East we fully adapted to the web3 communities in mid-2021. Yet the Middle Eastern communities and brands weren’t able to realize the potential and missed out the first hype season. Our team saw this quiet bear season as an opportunity to build the Zawjas project to create a convenient landing point for these communities and brands.